So, this warehouse spot on Fitzroy Street has been under keen Venuemob surveillance for a while. As internal building work progressed a few months back, we hummed and hawed over what would possibly be unveiled. Hints that it could be some sort of hospitality venture were there, but located on a street more residential meets industrial, we didn’t want to get hopes up too much, lest they be dashed.
But now all anticipation has been met and more, as first-class coffee roastery and cafe, Industry Beans, has opened its Rose Street corner to the masses.
Looking a little like a wooden shipping container, the venue’s projecting facade blends well with its warehouse surrounds. Once inside, the serious coffee angle of this venue becomes clear: a whole host of scientific-looking coffee paraphernalia can be found on the counter and, once seated, prepare to be presented with somewhat of a coffee bible – the Industry Beans Coffee Guide – yours to peruse before making a truly considered caffeine order.
Yes, Industry Beans is somewhat of a coffee geek’s paradise; somewhere that molecular gastronomist chef, Heston Blumenthal, would be proud of. Here, coffee is taken to another textural level: coffee caviar, anyone? Yup, for $3 a pop one can sample a smidgin of one of four unusual coffee creations, including: coffee pearls, coffee jelly and coffee toffee. All made within the lab-like, upper level of Industry Beans.
If all this screams of somewhere a little OTT for your morning latte, don’t be put off. Really. The vibe and staff here couldn’t be friendlier, and it’s really not at all pretentious: it’s just that the brotherly duo behind it (Trevor and Steve Simmons of Penny Farthing — one of Northcote’s finest cafes) really care for coffee and all the science and origin that goes with it.
And for those who are neither here nor there when it comes to the brown bean stuff, we can confirm that equally great things seem to be going on with the food here. Serving breakfast and lunch fare, Industry Beans is anything but ordinary: Creamed Lemon Tofu Breakfast Brulee, Beetroot Rostis or a rabbit terrine ‘Brioche Bunny Burger’ are just some examples of this cafe’s solid and inventive offerings.
All this goodness packed within a smart, industrial-type warehouse makes Industry Beans a winner in our books. It’s got us thinking it would make a pretty cool, blank-canvas of a venue space to hire out come evening, once the cafe shuts its doors…watch this space.
Address: Warehouse 3, 62 Rose Street (cnr of Rose St & Fitzroy St), Fitzroy, Melbourne 3065.
Opening Hours: M-F: 7am-4pm, Weekends: 8am-5pm.